Ecommerce Blend

Ecommerce Marketing and Its 8 Popular Types

Ecommerce Marketing

Ecommerce marketing is the practice of encouraging customers to purchase goods or services offered online. That covers the complete customer experience, from merely increasing brand awareness to gaining customers’ confidence and closing the transaction.

Ecommerce marketing is a type of online advertising where products are sold directly to consumers over the internet without going through a traditional retail store. There are many different types of ecommerce marketing techniques including social media marketing, affiliate marketing, search engine optimization (SEO), email marketing, display advertising, mobile marketing, and others.

Ecommerce Marketing

There is, of course, no one “best” strategy for ecommerce marketing. Learning more about your customers and adjusting your strategies to reflect their preferences and inclinations are key components of becoming a successful e-commerce seller. It’s important to approach the situation with an open mind and to be prepared to modify your plan as you learn more.

Types of Ecommerce Marketing

Email marketing


Email marketing is the activity of connecting with leads by sending them promotional emails. Even if it may not be the most attractive marketing channel, email is still one of the best for e-commerce. Actually, the typical dollar invested on email marketing generates a whopping $40 in sales in return.

Email marketing is a great way to keep in touch with current and potential customers. You can send out emails about special offers, promotions, events, and product announcements. You can even use email marketing to collect customer feedback.

Here’s how it works:

  • You create a list of people who have opted-in to receive your emails.
  • Then, you send them messages via email.
  • When someone opens your email, they go straight to your website.
  • This is called “opt-in conversion.”
  • Opt-in conversion is a good thing!
  • It means that your audience wants to hear what you have to say.

 

SMS Marketing

SMS marketing is a type of digital advertising where text messages are sent directly to mobile phones. Mobile phone users receive these text messages just like they would any other message on their phone. These text messages allow businesses to reach customers at exactly the right time.
SMS marketing is delivering SMS messages to potential and current clients. SMS marketing is frequently used by e-commerce businesses for:

  • Special deals and sales promotions
  • Cross-selling and upselling
  • Recovery of a forgotten cart
  • Customer service

This aids online retailers in enhancing client interaction, raising brand recognition, and boosting sales.

SMS marketing is very successful in e-commerce: Conversion rates for automated SMS campaigns delivered by Omnisend clients increased by 20% in 2021 compared to 2020, which led to an increase in orders of 106%.

 

PPC advertising

Pay-per-click (PPC) campaigns entail spending money on a website like Google or Facebook to increase website traffic. As the name suggests, every time a person clicks on your advertisement, you’ll have to pay a price.

You may submit a bid while conducting a PPC campaign for various sorts of visitors; for instance, you might segment your bids based on the user’s location or the device they’re using. Additionally, you may utilize PPC ads to retarget people who have taken certain behaviors like visiting your website or leaving a shopping basket unattended.
PPC marketing programmes, in contrast to organic search traffic, may also be started and stopped at any time. They are therefore perfect for time-sensitive material like as site debuts, product announcements, holiday promotions, and so on.

Search engine optimization

The practice of increasing a website, blog, or online store’s visibility in Google and other well-known search engine results is known as search engine optimization (SEO). Around 30% of all website traffic comes from searches, thus a new e-commerce brand’s capacity to attract organic search traffic might make or break it.

This campaign does not employ sponsored visits or PPC advertising. Instead, SEO aims to rank your website highly when users enter relevant search terms for your company or items. Some of the essential components of a good SEO strategy are shown in the figure below.

Content marketing


Producing engaging blog entries, how-to manuals, and videos is the core of content marketing.

Content marketing and SEO go hand in hand. You’ll be able to draw consumers in through search results and encourage them to return for your interesting content when both operations are operating efficiently.

Affiliate marketing

Affiliate marketing for e-commerce refers to the use of other companies or people to advertise your goods or services on their websites. These affiliates are compensated with a commission when a visitor they sent to the site purchases something.

To attract visitors to their own landing pages about your product, affiliates frequently employ content marketing, paid advertising, affiliate email marketing, and other strategies. With affiliates accounting for 16% of ecommerce sales, affiliate marketing might be a terrific method to develop your ecommerce marketing approach.

 

Social media marketing

Given how significant social media is to our everyday lives, it should come as no surprise that it is becoming a crucial marketing channel for many types of businesses. Brands use a variety of campaigns to advertise their products on social media.
Digital marketers may profit greatly from social media marketing in a variety of important ways. Naturally, more visibility is the first advantage worth mentioning. You’re losing out on a sizable audience of social media users who could be interested in your items if you solely promote your company through your website and email newsletter.

Don’t forget that your social media efforts don’t have to exist in a separate department from the rest of your digital marketing strategies. In reality, when used together as part of a cohesive digital presence, email and social media perform at their best.

Influencer marketing


As an online merchant, attracting new leads and establishing your trust is a difficult task. Influencer advertising is a form of social media marketing where businesses pay influencers to promote their products so that they may reach a wider audience.

While you continue to concentrate on your own campaigns on email, SMS, social media, and other channels, you will be able to produce more traffic when you work with an influencer who is consistent with your brand’s image and style. Because influencers often bill based on results rather than impressions, you won’t squander money on initiatives that don’t provide the desired effects.

Want to know more what is ecommerce and its revenue models? Please read our recent articles on it.

 

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